Zurich-based cinema advertising agency Copine has signed a five-year agreement to deploy Unique X's Advertising Accord software to innovate the sale of cinema advertising to and ensure automated delivery to the cinema screens of their Swiss exhibitor partners.
Advertising Accord is a cinema advertising platform, which creates more than 30 million advertising playlists on a weekly basis, globally.
The agreement also makes provision for the deployment of Unique X’s RosettaBridge theatre management system to the Copine estate for perfect end-to-end advertising delivery. Already powering more than 35,000 screens globally, the introduction of RosettaBridge TMS to selected cinema sites will bring more control, visibility and increased automation as well as the ability to receive real-time information on activity in each cinema site.
Copine co-owner Marcel Ramsay said, “We appreciate the new opportunities Advertising Accord opens up for us, especially in an increasingly connected, data-driven world. We are convinced that the Swiss cinema advertising market will benefit greatly from this.”
Unique X’s chief commercial officer Phil Morris said, “We are very excited to beworking with Copine, and believe that this deal signifies the strength of the future of cinema advertising sales within the Swiss market. The introduction of Advertising Accord to this market is a clear demonstration of the flexibility Advertising Accord platform.”
Unique X http://www.uniquex.com