As Netflix, Disney, Amazon, and Apple battle for the estimated global $1 billion over-the-top subscription market, one company – Magine Pro, an OTT platform for mid-tier market video-on-demand and TV content – is asking the question: Will the VOD market be The Battle of the Global Giants or is there room for thematic streaming services that all together could create a wider diversity in the market? Put another way, is there enough consumer demand for specialist services for sports, kids programs, genre-specific series and movies, food and cooking services etc to make it a sustainable business?