Jinyi Cinemas has signed Caiz Optronics Corporation and Cinemeccanica to retrofit 100 digital projectors in China this year in the top multiplexes in the cinema chain. The agreement is believed to be the biggest contract to date to introduce laser projection in the Chinese cinema market on wide scale.
The Society of Motion Picture and Television Engineers has lined up a series of Entertainment Technology in the Connected Age conference sessions focusing on the technologies and tactics that will make the connected world a reality.
Harkness Screens has launched its new storytelling animated characters, the Harklets. Designed to help educate and inform the movie industry in a simple and fun way, the Harklets are set to tackle a number of cinema-related subjects starting with the Harkness 3D digital surveying service, Reality Capture.
Dolby has reached a significant landmark with its Dolby Atmos sound technology, confirming there are now over 600 screens installed or committed across the EMEA region.
For the third year running, Dolby has equipped the CCIB auditorium at CineEurope with Dolby Atmos. Attendees will experience exclusive screenings in Dolby Atmos of The Secret Life of Pets from Universal and The BFG from Amblin Entertainment. In addition, footage presented by Warner Bros. Pictures International, Twentieth Century Fox, and Walt Disney Studios Motion Pictures International will also be taking place in Dolby Atmos during the show as part of the studio presentations.
In a pioneering technical trial with Sony Digital Cinema 4K, Cinecitta’ Multiplexkino in Nuremberg has installed Sony’s large screen 4K projection system – the first of its kind. Four Sony SRX-R515 projectors combine to deliver a 60,000 lumen total light output.
Sony has launched its latest dual projection system, which the company says puts its industry leading picture quality within reach of cost-conscious theatre owners. The new SRX-R510DS combines two SRX-R510 projectors to deliver a total brightness of 18,000 lumens, which Sony says is plenty for smaller independent cinemas and boutique screens looking to impress their patrons with a premium entertainment experience.
MPS has launched its new cinema distribution platform, OnCinema, bringing together MPS’s years of experience in the field to offer long-term, sustainable delivery to the industry.
Omniplex Cinema Group, Ireland’s biggest operator, with over 200 screens at most major cities and towns in Ireland and Northern Ireland, has opened the Banbridge multiplex with eight state-of the-art screens, all equipped with Sony 4K projection systems.
Calling it a new frontier in cinema advertising Airbnb, the world’s leading community-driven hospitality company, is taking its Live There campaign to theaters this weekend. The split-screen experience debuted during 3D showings of summer blockbusters Finding Dory, Independence Day: Resurgence, and The Secret Life of Pets in the UK only. Moviegoers will have a first-of-its-kind, immersive experience that contrasts standardized mass tourism with the unique moments of travel and authentic experiences only possible while traveling on Airbnb.
