Dolby Atmos Surpasses 600 Screens in EMEA
Dolby has reached a significant landmark with its Dolby Atmos sound technology, confirming there are now over 600 screens installed or committed across the EMEA region.
Dolby has reached a significant landmark with its Dolby Atmos sound technology, confirming there are now over 600 screens installed or committed across the EMEA region.
For the third year running, Dolby has equipped the CCIB auditorium at CineEurope with Dolby Atmos. Attendees will experience exclusive screenings in Dolby Atmos of The Secret Life of Pets from Universal and The BFG from Amblin Entertainment. In addition, footage presented by Warner Bros. Pictures International, Twentieth Century Fox, and Walt Disney Studios Motion Pictures International will also be taking place in Dolby Atmos during the show as part of the studio presentations.
In a pioneering technical trial with Sony Digital Cinema 4K, Cinecitta’ Multiplexkino in Nuremberg has installed Sony’s large screen 4K projection system – the first of its kind. Four Sony SRX-R515 projectors combine to deliver a 60,000 lumen total light output.
Sony has launched its latest dual projection system, which the company says puts its industry leading picture quality within reach of cost-conscious theatre owners. The new SRX-R510DS combines two SRX-R510 projectors to deliver a total brightness of 18,000 lumens, which Sony says is plenty for smaller independent cinemas and boutique screens looking to impress their patrons with a premium entertainment experience.
MPS has launched its new cinema distribution platform, OnCinema, bringing together MPS’s years of experience in the field to offer long-term, sustainable delivery to the industry.
Omniplex Cinema Group, Ireland’s biggest operator, with over 200 screens at most major cities and towns in Ireland and Northern Ireland, has opened the Banbridge multiplex with eight state-of the-art screens, all equipped with Sony 4K projection systems.
Calling it a new frontier in cinema advertising Airbnb, the world’s leading community-driven hospitality company, is taking its Live There campaign to theaters this weekend. The split-screen experience debuted during 3D showings of summer blockbusters Finding Dory, Independence Day: Resurgence, and The Secret Life of Pets in the UK only. Moviegoers will have a first-of-its-kind, immersive experience that contrasts standardized mass tourism with the unique moments of travel and authentic experiences only possible while traveling on Airbnb.
In a history-making development, as Disney•Pixar’s Finding Dory swims into theaters this week, low-vision and blind fans can enjoy the film alongside family members in theaters, thanks to a breakthrough in independent moviegoing. Smart-syncing audio description, a new feature introduced to in-home audiences four months ago on the Disney Movies Anywhere app, heads to theaters nationwide for the first time with the release of Finding Dory.
At this year’s CineEurope in Barcelona, June 20-23, Barco will showcase how its cinema solutions offer moviegoers a unique cinema experience and provide exhibitors with a strong return on investment.
Volfoni has partnered with Russia’s Nevafilm on a new high-end KinoMax multiplex to be that will be equipped with Volfoni’s 3D system. This partnership is seen as the start of a long cooperation between the three companies.