Metro Cinema, one of the oldest and most famous art deco multiplexes in Mumbai, India, has installed Barco’s Auro 11.1 sound technology. This unique sound format is designed to complement the crisp clear images on screen with an unmatched auditory experience. Metro Cinema, which is owned by major Indian cinema chain Big Cinemas, a division of Reliance MediaWorks, is the first Bollywood theatre to adopt the sound platform
The West End triple Olivier Award winning production of Ghosts – the third title in the West End Theatre Series – was shot in high definition by Digital Theatre and will be distributed in UK theatres on June 26. Distributed by CinemaLive, Ghosts will be the first live event cinema production captured in the Dolby Atmos sound format. This working collaboration will not only enhance the already powerful storytelling on stage and screen, but raises the bar for event cinema.
Village Cinemas, one of the leading multiplex operators in Australia, has installed Dolby Atmos technology at two of the VMAX cinema auditoriums at Crown Casino, Melbourne. Invited guests will be among the first to experience the sound technology at the iconic VMAX cinema auditoriums at a special preview screening of Edge of Tomorrow, the new action film from Warner Bros. Pictures and Village Roadshow Pictures, which opens in Australia on June 5th.
The Maheshwari Theatre in Bangalore, India has installed Barco Auro 11.1 sound technology. The new sound system will be unveiled at a press conference May 23. The 1,000-seat theater is the second screen in the region to upgrade its sound system to Auro 11.1; the Manasa Theatre upgraded its sound last July.
Screenvision today announced that Levi’s and Warner Bros. are the first brands to sign on since the company announced its relationship with audio recognition technology leader, SoundHound, last month. The brands will begin using the technology as early as this month. With more than fifty percent of Screenvision’s audience falling within the elusive and hard to reach young demographic of 12 to 34 years old, Screenvision is providing its advertisers opportunities for extended engagement beyond the screen
Indonesian cinema exhibitor Cinemaxx has partnered with Harman to equip more than 300 new screens with JBL Professional ScreenArray loudspeakers, powered by Crown amplifiers, over the next 12 months. In the years ahead, Cinemaxx may outfit up to 1,000 screens throughout Indonesia with JBL and Crown.
The Ann Cinema complex in Kothamangalam, Kerala, India has opened its second new theatre with Barco Auro 11.1 cinema sound.
Kulraj Broadway, the first theatre in Mumbai to have a Barco Auro 11.1 speaker layout, will open its doors soon and will screen movie director Subhash Ghai’s new movie Kaanchi, which is also the first Bollywood movie mixed in the Auro 11.1.
As if vibrating chairs, gusts of wind, thunder and lightning was not enough, the Israel Theaters Group which owns Cinema City International, recently added a Barco Auro 3D sound system to the three largest theaters at the Yes Planet complexes in Rishon LeZion. The multi-dimensional sound system features Harman’s JBL loudspeakers and Crown DSi 2000 amplifiers.
Wir waren Könige is the first German movie mixed in Barco’s Auro 11.1 immersive cinema sound format. An independent feature film production co-produced by ZDF and ARTE, Wir waren Könige will be released in Germany this summer.
