CJ 4DPlex has named veteran marketing executive Bobbie Andrews as its new senior vice president and managing director of Europe, the Middle East and Africa. Andrews has more than 15 years of theatrical industry experience and will lead strategic growth and marketing efforts across EMEA for the cinema technology company’s groundbreaking, premium formats, ScreenX and 4DX.
Scrabble Entertainment has installed Volfoni’s SmartCrystal Diamond Dual 3D technology at Roxy Cinemas in the Dubai Hills Mall in Dubai. The theatre claims the Middle East’s largest cinema screen a Harkness Spectral 240 curved cinema screen, that is 28 meters wide and 15.1 meters high.
Seef Properties has signed an agreement with the Bahrain Cinema Company Cineco, under which Cineco will manage and operate Al Liwan Cinema at the Al Liwan mixed-use project, which is being developed by Seef Properties in Hamala in the Northern Governorate.
Dubai language solutions provider Tarjama has selected the SubtitleNext and Next-TT platforms from Profuz Digital to optimize subtitling, translating and localization services, along with further reinforcing security. Founded in 2008, Tarjama is a pioneering language technology firm that offers a wide variety of linguistic services that includes translation, localization, content creation, transcription, subtitling and strategic advisory.
Multiplex chain Inox Leisure is presenting the Coldplay concert live on the big screen October 29. The live broadcast will allow fans to experience Coldplay’s acclaimed Music of the Spheres show, which has been a huge success across the globe.
The fifth edition of the META Cinema Forum ended today at the Atlantis the Palm Island in Dubai with renewed optimism following the opening of some large-format cinema screens a few months after the industry had started operating in full capacity.
Vox Cinemas, part of Majid Al Futtaim Leisure, Entertainment & Cinemas, has become the world’s first cinema to receive the Leadership in Energy and Environmental Design award in recognition of its outstanding efforts in the application of sustainability standards. Its 20-screen cinema at City Centre Mirdif earned a gold certification from the U.S. Green Building Council and is the only cinema in the MENA region to receive the coveted environmental achievement.
The movie theatre chain Roxy Cinemas in the Dubai Hills Mall is installing what it says is the Middle East’s biggest ever cinema screen. The company says the screen measures 423 square meters, which is twice the size of a tennis court.
Motivate Val Morgan, which says it is the Middle East’s leading cinema advertising company, has launched a dedicated platform – featuring CinePlan and CineMeasure – through which advertisers can plan and measure their cinema campaigns with ease. CinePlan is a tool that can be utilized to build a cinema media plan based on advertiser requirements.
The Qatar Cinema and Film Distribution Company says that it us planning to open a new VIP cinema on August 4 in Katara, the Cultural Village, called Katara Cinema.
