Paramount Pictures is partnering with Atom Tickets to drive ticket sales for the highly anticipated Star Trek Beyond with a creative two-week marketing campaign called Atom 360. Leading up to the July 22 release, the campaign will feature exclusive content from Star Trek Beyond that will premiere inside the app.
Additionally, there will be a 15-second Star Trek Beyond co-branded in-theater spot (view here) that will air over a two-week period at AMC Theatres and Regal Cinemas where Atom Tickets is live. Additional elements of the campaign include joint digital marketing campaigns, unique in-app customer promotions, and concession promotions. Moreover, Star Trek fans new to Atom Tickets could get their movie ticket for free.
Rob Moore, vice chairman of Paramount Pictures said, “We are thrilled to partner with Atom Tickets. Their modern and easy to use platform is the very first to create a social experience around going to the movies. We believe Atom Tickets will strike a chord with audiences, and we are excited to support an innovative company that will strengthen the theatrical movie business.”
“We are thrilled to launch our Atom 360 marketing program with Star Trek Beyond. We’re using our multi-faceted Atom Tickets resources to drive excitement and ticket sales for Paramount, Skydance, and Bad Robot’s legendary franchise. Paramount has been a great partner, and we’re breaking new ground to help market one of the biggest movies of the year. We’re delighted to contribute to Star Trek’s legacy of technological innovation,” said Matthew Bakal, executive chairman and co-founder, Atom Tickets.
Atom Tickets is currently available at Regal Cinemas and AMC Theatres in Southern California (Los Angeles, Orange County and San Diego), Atlanta, and Nashville. Atom Tickets is also available at select theaters across the U.S. and Canada, and will be live nationwide by the end of summer.
To view the exclusive Star Trek content, open the Atom Tickets app, scroll to the Star Trek Beyond detail page, and play the video. The in-theater co-branded spot can be viewed in its entirety here.
Atom Tickets www.atomtickets.com