A new report on the size of the global drive-in movie theatre market projects that it will grow to around 8 billion US dollars by 2033, from 4.9 billion dollars in 2023, growing at a combined average growth rate of five percent during the forecast period from 2024 to 2033.
Val Morgan Cinema has launched its sponsorship for a new season of outdoor cinema called Moonlight Cinema.
The outdoor cinema sound app Cinewav of Singapore has been granted a U.S. patent. Cinewav, which was invented by filmmakers Jason Chan and Christian Lee, is a phone-based app that replaces expensive, heavy, manpower intensive audio systems or FM transmitters or broadcasting at outdoor cinemas.
Shankweiler’s, America’s oldest drive-in movie theatre, founded in 1934, is celebrating its 90th anniversary in April. Matthew McClanahan and Lauren McChesney, the current owners of the theatre, will be hosting a celebration of the anniversary. Shankweiler’s originally opened on April 15 1934 and the anniversary festivities will be held on Saturday April 13.
The Walt Disney Company has announced the launch of the Disney 100 Outdoor Cinema Experience in Johannesburg and Cape Town, South Africa.
In partnership with the Australian company EVT, Val Morgan is gearing up for another season of Moonlight Cinema, which the organizers say is the country’s biggest and best outdoor cinema experience. This year, Moonlight Cinema will return across five iconic, picturesque parklands in Sydney, Melbourne, Perth, Adelaide and Brisbane, welcoming cinema-lovers and experience-seekers alike during the peak summer and holiday period.
In a partnership secured by UK cinema advertising contractor Pearl & Dean and media agency Hearts & Science, between July and September 2023, The Grove Hotel hosted an exclusive Summer of Discovery experience for residents and guests, bringing event cinema to a new level.
The drive-in-movie theatre market is expected to be worth $9.5 billion by 2032, according to a new report from Global Market Insights. The report attributes the growth to the rising integration of advanced technologies and the ongoing improvement of drive-through areas will contribute to robust industry evolution.
Dessert brand Gü is expanding its cinema partnership with UK cinema advertising contractor Pearl & Dean, following the success of the first phase of its Indulgent Cinema with Gü campaign, where the brand promoted its sweet treats in 30 independent cinemas across the UK in February.
Arts Alliance Media has reconfirmed its commitment to Yorck Kinogruppe, Germany’s largest network of arthouse cinemas, by enabling Screenwriter to manage all content and scheduling at the Arte Sommerkino Kulturforum, a summer open-air cinema in Berlin, Germany.
