The drive-in-movie theatre market is expected to be worth $9.5 billion by 2032, according to a new report from Global Market Insights. The report attributes the growth to the rising integration of advanced technologies and the ongoing improvement of drive-through areas will contribute to robust industry evolution.
With entertainment venues adapting modern preferences, drive-ins are increasingly incorporating state-of-the-art audio systems, high-definition screens, and mobile apps for ticketing and ordering concessions.
Several industry players are leveraging their existing theatre parking lots as drive-in theatres for attracting wider audience, the report said. For instance, in February 2023, Walmart launched its entertaining family activities at more than 160 Walmart locations across the U.S. by transforming parking lots into drive-in movie theatres.
Europe drive-in-movie theatre market size is estimated to generate more than $2.4 billion by the end of 2032 driven by the vibrant cultural events and festivals in the region. Drive-in movie theatres have been incorporated into these events for offering movie screenings as part of larger cultural and festival programs.
The evolving urban spaces and cultural preferences has popularized drive-in theatres for offering safe and unique cinematic experiences. Furthermore, there is now the availability of modern amenities, such as digital ticketing, diverse food offerings.
The introduction of mobile apps for ticketing, concessions, and other services has made the overall experience more convenient for customers. Additionally, the convergence of various technologies and infrastructure upgrades for attracting wider audiences to seek unique and socially distanced entertainment options.
The drive-in-movie theatre market from up to 20-foot size segment is likely to witness significant increase at over five percent compound annual growth rate from 2023-2032. This can be attributed to the rising popularity of this compact category as it appeals to smaller venues and urban spaces for providing an intimate cinematic experience.
These drive-ins leverage advanced projection and sound technologies to maximize the visual and auditory impact within the limited space. Increasing adaptability in diverse locations and events for attracting a range of audiences seeking cozy yet immersive entertainment options.
Drive-in-movie theatre market from the 3D technology segment amassed more than $1.5 billion in 2022 and is anticipated to expand at robust compound annual growth rate through 2032. Drive-in theatres deployed with 3D technology offer competitive advantages by differentiating themselves from traditional indoor cinemas and other outdoor theatres.
The utilization of advanced 3D technology enhances storytelling and engages viewers by transforming traditional outdoor cinema into cutting-edge entertainment venues. The access to immersive 3D experience and the rising efforts by industry participants to attract moviegoers who are looking for something beyond the standard 2D movie screenings.
The drive-in-movie theatre market from the theatre parking lots application segment will expand at more than seven percent compound annual growth rate from 2023-2032 due to advantages, such as existing infrastructure, shared amenities, enhanced entertainment experiences, extended movie-going experiences, and seamless integration of movie programming.
Some of the major companies operating in the drive-in-movie theatre market are Maryland Skyline Drive-In NYC, Shankweiler's Drive-In Theatre, Massachusetts Coyote Drive-In & Canteen, West Wind Drive-Ins, New York Wellfleet Drive-In, Texas Family Drive-In, Capri Drive-In Theatre, Van Buren Drive-In Theatre, Bengies Drive-In Theatre, Galaxy Drive-In Theatre, Sunset Cinema Club, and Michigan Star Drive-In Theatre. These industry players are taking efforts towards acquisitions and partnerships to widen their revenue share.
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