Film fans in the United Kingdom can celebrate the release of the highly anticipated Dune: Part Two by watching the sequel back-to-back alongside the first instalment at Showcase Cinemas nationwide.
Well known cinema advertising company Pearl & Dean has announced the appointment of Clare Turner to the newly created position of UK chief commercial officer. She will be responsible for spearheading commercial growth while maintaining Pearl & Dean’s position as a leading film and cinema media owner.
Blazing Griffin, a BAFTA-winning games, post-production, film, and TV production facility based in Glasgow has installed an Alcons pro ribbon system for its high-end film mixing room. It’s the first Alcons mix room in Scotland and also the first installation of an Alcons CRMSC Compact Cinema Reference Monitor System in the United Kingdom.
The British cinema advertising company Digital Cinema Media has partnered with insight consultant Anna Sampson to publish a Cinema Effectiveness Roadmap paper designed to emphasize to advertisers how they can measure the high-impact channel and better understand the value it delivers within the media mix.
Omniplex Cinemas, one of the UK and Ireland’s largest cinema chains, has unveiled two newly renovated screens at their Clydebank location, showing off new luxury Recline seating as part of its extensive renovation plans this year.
To celebrate the return of National Popcorn Day on Friday January 19, Showcase Cinemas is offering popcorn for just £1 for one day only. National Popcorn Day honors the tasty snack that has been a favorite of cinema-goers for decades.
In the UK, a media first, the Royal Air Force has become the first advertiser to partner with Cineworld as the sole sponsor of the cinema chain’s 4DX format. The spot has been specially adapted into CJ 4DPlex’s 4DX format, which is available across 34 Cineworld cinema sites. The enhanced version of the ad will run in the Gold Spot premium position across all 4DX enabled screens. The non-4DX ad will run simultaneously across the rest of Digital Cinema Media’s estate.
CinemaLive has announced a new season of musical events that will play in 475 cinemas across the UK and Ireland in 2024.
London’s legendary Prince Charles Cinema has installed Cielo technology as its monitoring platform. Bell Theatre Services handled the installation.
The British independent cinema chain, The Light, has appointed Digital Cinema Media to grow its ad revenue and build brand partnerships across its portfolio. After a competitive pitch process, DCM will take over the current contract, which is held by Pearl & Dean, starting January 12. The new partnership gives DCM two percent of the UK cinema market.