AAM Announces VPF Deal with Royal Films, Colombia

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Thu, 10/24/2013 - 14:36 -- Nick Dager

Digital cinema company Arts Alliance Media is continuing its digital cinema expansion in Latin America with a virtual print fee deal with prominent Colombian exhibitor Royal Films. The deal will see AAM, in conjunction with Latin American VPF partner Quanta-DGT, converting 136 of Royal Films’ screens to digital, and equipping each screen with Theatre Management System software, known as Screenwriter.

Working with local integrator partner Bardan, AAM will begin installing equipment early next year. All Royal Films screens will be equipped with AAM’s Screenwriter software and withLocksmith technology, which manages KDM delivery to exhibitors.

Habib Osman, CEO of Royal Films said, “We’re delighted to have Arts Alliance Media as our digital cinema partner, we have seen how their expertise is helping the digital conversion throughout Latin America, and are looking forward to having their software to simplify our operations and unlock the benefits of digital for our cinemas.”

Guillaume Thomine-Desmazures, senior sales manager at Arts Alliance Media said, “Being able to announce this deal for over 100 digital screens is a further step forward for us, and we are proud to have a forward-thinking exhibitor such as Royal Films on board and are looking forward to continuing to work with them to bring digital to more screens in Colombia.”

Arts Alliance Media’s commercial director Eric Stevens added, “Since we announced the conclusion of our Latin American VPF deals with major US distributors in 2012, we’ve been having many conversations with exhibitors and industry players throughout the region and the rollout is making real progress. We’re thrilled to be able to add Royal Films to our roster of partners in the region.”

AAM already has a strong presence in Colombia following a software deal earlier this year with the country’s leading exhibitor Cine Colombia.

Arts Alliance Media www.artsalliancemedia.com