Last week China Film Appotech hosted the 2023 Cinema Technology Open Day event in Beijing and shared insights into the consumption trends of the new generation of movie fans and, it said, showed how VLED LED movie screens can help theatres increase operating income and seize market opportunities.
According to data from the Beacon Professional Edition, the box office of domestic movies is steadily recovering. From January to July 2023, the total national box office exceeded 34.8 billion yuan, surpassing the box office of the entire year of 2022 and recovering to 60 percent of the box office in 2019.
The summer film season has already surpassed 12 billion yuan in box office. Industry experts predict that domestic films will dominate the top ten Chinese movie box office for 2023. As the film market recovers, consumer demand will increase, leading to higher requirements for the viewing experience and the need for film infrastructure upgrades.
To address these demands, China Film Appotech introduced VLED LED Cinema technology, which it says improves the depth of field, layered expression, and overall immersion for an enhanced viewing experience.
With a service life of up to 100,000 hours, the company says the technology eliminates the need for regular replacement and maintenance costs associated with ordinary screens. Additionally, the power consumption of the VLED LED Cinema is only a quarter of that of other LED cinema screens, resulting in significant energy savings and aligning with the concept of low-carbon environmental protection. The operating leasing business model further allows theatres to reduce one-time investment costs, the company said.