Cineplex Germany names Cinionic as Preferred Partner for Laser Renewal

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Wed, 07/12/2023 - 11:05 -- Nick Dager

Cinionic has announced a new preferred partnership designation by Cineplex Deutschland, Germany’s largest exhibitor, through 2026. As part of the deal, Cinionic will drive the technology renewal for the circuit, bringing Laser Projection by Cinionic to more than 100 screens over the next three years.

Markus Baumann, sales director dach at Cinionic (left) and Cineplex Geschäftsführer general manager Kim Ludolf Koch.Cineplex joins leading exhibitors from around the world that are turning to laser to deliver moviegoers elevated cinema experiences that will keep them coming back week after week. Leveraging Cinionic’s award-winning Barco Series 4 laser projection range for the project, Cineplex will also enjoy increased operational efficiency, decreased costs, and a lower carbon footprint – all hallmarks of the next-generation technology. In addition, the Series 4 laser family delivers bright, high-contrast images with a wide color gamut for a movie experience that can only be found inside a theatre.

“We are delighted to have Cinionic/Barco as a partner who not only understands the individual needs of the Cineplex shareholder, but also contributes to providing our customers with the best possible cinema experience with a particularly innovative and future-oriented product,” says Kim Ludolf Koch, managing director, Cineplex Deutschland.

“Today’s moviegoers have high expectations for cinemas,” says Wim Buyens, CEO, Cinionic. “Great content is important, but not enough on its own. Audiences expect to be ‘wow’d’ when they go to the movies. They want to feel good about how they spend their money, that they’re supporting something positive for the planet. With the move to laser projection, Cineplex guests will enjoy high-quality cinema that is sustainable - economically and environmentally.”


The Cineplex Group