Dolby is launching the next chapter of its Love More in Dolby global brand campaign with a new commercial celebrating what it says is the transformative theatrical experience of watching movies in Dolby Vision and Dolby Atmos at Dolby Cinema.
Watching movies at Dolby Cinema unlocks the full emotional impact of every film, the company says, allowing audiences to be fully immersed in the story. Whether it’s a blockbuster thriller or award-winning drama, and every genre in between, Dolby Vision and Dolby Atmos create the ultimate and most thrilling way for audiences to enjoy a movie.
“Dolby Cinema transports fans into the heart of their favorite stories with the combined immersive experience of Dolby Vision and Dolby Atmos,” said Todd Pendleton, senior vice president and chief marketing officer, Dolby Laboratories. “Together, they elevate the emotional connection to stories the way the creators intended, enabling a lifelike experience that makes fans feel like they stepped directly into the movie.”
Directed by Grammy-nominated music video director and filmmaker Colin Tilley, the commercial explores the transformative experience of watching movies with Dolby Cinema. As three movie-goers step into a Dolby Cinema, they find themselves instantly transported into the film through the visceral, emotional experiences of Dolby Vision and Dolby Atmos, which combine to create the ultimate cinematic experience.
The commercial is the latest installment of Dolby’s Love More in Dolby campaign, which kicked off in November 2023 with the debut of a short concert vignette starring Ed Sheeran followed by a commercial featuring Jennifer Lopez who celebrated the upcoming release of her album This is Me…Now in Dolby Atmos and her accompanying film This is Me…Now: A Love Story which released on Prime Video in Dolby Vision and Dolby Atmos.
Dolby’s new Love More campaign will run through 2024.