Marcus Theatres, the fourth largest exhibitor in the U.S., announced today that they have opened the first-ever ScreenX auditorium in the Wisconsin. The new immersive, 270-degree panoramic ScreenX theatre from CJ DPlex is open at the Marcus Ridge Cinema in New Berlin, Wisconsin, in time for 20th Century Studios’ The Creator, opening September 29.
CJ 4DPlex has announced that, for a limited time, Barbie will be shown in its immersive 4DX-seating format in theatres nationwide and in select international markets beginning September 15.
Arts Alliance Media has agreed a significant MX4D partnership with Lotte Cinema, the second largest multiplex cinema chain in Korea, and AMPA, a Korean cinema technology integrator. Presenting audiences with an unrivaled, multi-dimensional moviegoing experience, Lotte Cinema will introduce the immersive MX4D Motion EFX Theatre to 10 locations throughout South Korea as they prepare to enhance their premium large format offering and accelerate box office revenue.
PVR Inox, India's largest cinema exhibitor, has launched its third ICE Theatre auditorium at the 12-screen Superplex in Forum South Bengaluru. ICE stands for Immersive Cinema Experience. The exhibitor already has ICE Theatres in Delhi and Gurugram.
Sony Pictures' sports action movie Gran Turismo: Based on a True Story is being showcased in both CJ 4DPlex’s 270-degree panoramic ScreenX format and the multi-sensory 4DX experiential format in theatres domestically beginning today.
CJ 4DPlex and Paramount Pictures have announced that Mission: Impossible – Dead Reckoning Part One will be released in both the 270-degree panoramic ScreenX format and the multi-sensory 4DX experiential format. 4DX will feature Mission: Impossible – Dead Reckoning Part One, beginning July 10 and ScreenX shows will begin July 11.
CJ 4DPlex and Warner Bros. Pictures today announced that the epic DC superhero movie The Flash will debut in both the 270-degree panoramic ScreenX format and the multisensory 4DX experiential format. Distributed worldwide by Warner Bros. Pictures, The Flash will release in North American theatres on June 16 and internationally beginning June 14.
CJ 4DPlex together with Universal Pictures, announced that Fast X, the new chapter in the global blockbuster Fast & Furious Saga, in theaters this Friday, May 19, will debut in the 270-degree panoramic ScreenX format. This is the first time a Universal Studios' film from the Fast & Furious franchise will premiere in the visually immersive theatres.
CJ 4DPlex has recorded its strongest start in box office history. The first four months of 2023’s box office for 4DX and ScreenX theatres is tracking 70 percent higher than last year and 36 percent higher than 2019 pre-pandemic levels generating more than $150 million through May 1.
CJ 4DPlex has announced a new partnership with Cinionic to power the global ScreenX format with Barco laser projection. The deal names Cinionic as the global laser projection partner for ScreenX, covering future ScreenX installs and renewals of older sites.