Immersive Entertainment

CJ 4DPlex, Showtime Cinemas Expand Partnership with Ultra 4DX Theatres

Mon, 12/09/2024 - 09:31 -- Nick Dager

CJ 4DPlex announced today at CineAsia its has expanded its partnership with Showtime Cinemas to a total 14 premium offerings with Ultra 4DX, CJ 4DPlex's super premium experience that combines the multisensory 4DX and 270-degree panoramic ScreenX technology into one theatre. It will be the first ever in Taiwan.

Cinema West Installing ScreenX, 4DX in Multiple Theatres

Fri, 11/22/2024 - 09:23 -- Nick Dager

CJ4DPlex has partnered with Cinema West to launch a new lineup of premium auditoriums. This collaboration will introduce three expansive 270-degree panoramic ScreenX theaters, starting with Cinema West's Palladio 16 Cinema in Folsom, California, which will open this week featuring the highly anticipated film Wicked from Universal Pictures.

Wicked Featured in Industry’s First 4DX Cinema Advertising

Wed, 11/13/2024 - 09:50 -- Nick Dager

National CineMedia in partnership with Comcast’s Xfinity, CJ 4DPlex, and Regal, today announced the first-ever 4DX ad spot in the U.S. In celebration of Universal Pictures’ new cinematic event Wicked, the industry-leading brands have teamed up to release the Xfinity short film about the making of Wicked, Stay Connected to Your Dreams, in 4DX. The spot combines dynamic on-screen visuals with synchronized motion seats and hyper-realistic environmental effects like bubbles, wind, and lightning to create a magical cinema experience.

MJR Theatres Opens Second ScreenX Theatre in Michigan

Fri, 11/01/2024 - 12:58 -- Nick Dager

The Michigan multiplex MJR Theatres, with ten locations and more than 160 screens, and CJ 4DPlex, announced today that Macomb County moviegoers will soon be able to experience movies on a 270-degree panoramic screen when ScreenX debuts at the MJR Marketplace Cinema in Sterling Heights. This will be the second ScreenX auditorium to debut in Michigan, following the opening of the state’s first at the MJR Waterford Cinema earlier this year.

Cinemark Reports Biggest September Box Office Weekend Ever

Tue, 09/10/2024 - 10:43 -- Nick Dager

Cinemark today announced that the company achieved its all-time best September domestic box office weekend driven by Beetlejuice Beetlejuice, which also was the company's biggest domestic opening weekend box office for a September title. With moviegoers seeking to maximize their neitherworldly adventure, the company also set September weekend records within food and beverage offerings and premium formats.

Cinemark Breaks Box Office Record with Deadpool & Wolverine

Tue, 07/30/2024 - 09:34 -- Nick Dager

Cinemark today announced that the opening weekend of Deadpool & Wolverine was the company’s highest-ever domestic opening box office for a film premiering during the busy summer moviegoing season, beating out every other film opening from May through August in the exhibitor’s history. Further, the film marked the biggest opening weekend ever for Cinemark XD, the company’s private-label premium large format, and an all-time high weekend for D-Box motion seats, underscoring demand from fans to see films in the most immersive environment possible.

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