The Cinema Foundation, in partnership with Fandango, has announced that today movie theatres across the country will take part in National Popcorn Day. Movie theatres including more than 34,000 screens have agreed to participate, with promotions including discounted prices, unlimited popcorn refills, free popcorn with the purchase of a drink, or free popcorn.
“Popcorn and movie theatres are practically synonymous,” said Cinema Foundation president Jackie Brenneman. “National Popcorn Day is a long-standing event, and this year we wanted to make it extra special. Movie theatres across the country are stepping up in a big way with a wide range of special promotions. No matter how you like your popcorn, it tastes better at the movies.”
“We are excited to celebrate National Popcorn Day in partnership with The Cinema Foundation and movie theatres across the country,” said Jerramy Hainline, senior vice president, Fandango Ticketing. “Movies are at the heart of what we do at Fandango, and popcorn is at the heart of the moviegoing experience.”
In a recent Fandango consumer survey of more than 2,500 U.S. moviegoers, 81 percent said that theatre refreshments are important to the moviegoing experience and 83 percent agreed that movie theatre popcorn just tastes better. Of those surveyed, nearly two thirds said they order large or extra-large sizes of popcorn, while nearly half said they enjoy mixing their popcorn with candy at the movies. The top candies fans like to add to popcorn are M&M’s, Reese’s Pieces, Raisinets, Goobers and Milk Duds.
The Cinema Foundation http://www.thecinemafoundation.org