RealD has installed its Ultimate Screen in 500 auditoriums worldwide. The latest and 500th Ultimate Screen is located at the Wanda Cinema Xiamen Guankou.
In December 2018, RealD and Wanda signed a purchase agreement to install 100 RealD Ultimate Screens in Wanda’s theatres across China during the next three years. The majority of the screens were planned to be installed in Wanda’s own premium screen brand Prime at Wanda. Prime at Wanda is a brand that incorporates various advanced cinema technologies in the industry, including high frame rate capable laser projectors, immersive sounds, RealD 3D and RealD Ultimate Screen, aimed to deliver stunning visuals and immersive experiences.
RealD says its Ultimate Screen features superior brightness, sharper refined images, best-in-class uniformity, and dramatically reduced 3D ghosting creating an unrivaled visual experience for the movie-going customer. It is the winner of a Hollywood Professional Association award for Engineering Excellence.
The technology is now installed in 21 countries and 172 cities worldwide. Most of them are in premium and premium large format auditoriums, including RealD’s own premium brands Luxe: A RealD Experience and RealD Cinema.
“RealD Ultimate Screen is a technology that exemplified our mission to perfect the visual experience and our effort to optimize every element in the cinema viewing chain,” said Travis Reid, RealD’s CEO and president of Worldwide Cinema. “We are honored and thankful to have received endorsement from customers worldwide on this technology. The 500-installation milestone will motivate us to explore more and better solutions for our global customers.”