The Space Cinemas, a division of Vue International, announce plans to bring Laser Projection by Cinionic to 114 screens across Italy. The move to laser is part of a larger initiative by The Space to reduce the overall energy consumption of theatres in line with Italy’s recovery plan. Laser projection is the green choice for cinema presentation technology today through lower electricity use, elimination of waste from consumables, and a smaller carbon footprint.
As one of Italy's top cinema circuits with 362 screens across 36 locations, The Space Cinemas' decision to move to laser represents an important shift toward sustainability for moviegoing in the region. Cinionic's team worked closely with The Space to conduct site testing, data analysis, and fine-tune the technology mix to ensure the project adhered to the precise technical guidelines committed to the Italian government.
"We strongly believe that great stories should be experienced in a special way, in a special place. The cinema is certainly that special place," says Francesco Grandinetti, general manager of The Space Cinema. "Disconnecting ourselves from the outside world to experience two hours of pure magic is the invitation we extend to our audience, and with the new Cinionic technology in our theatres we are now able to give all fans the opportunity to enjoy complete immersion in the unique big screen experience and do it in a more environmentally sustainable way as well."
For this initiative, The Space needed a technology partner that emphasizes sustainability alongside high-quality cinema, which aligns perfectly with Cinionic's commitment to building a brighter, greener future for cinema. Cinionic's leading all-laser portfolio with a full range of 2K and 4K Barco Series 4 models enabled the circuit to deploy a tech stack that matched the unique needs of each of its theatres.
"Today's audiences expect more when they go to the cinema," says Wim Buyens, CEO, Cinionic. "They want to be wowed, to experience something special that they can't get anywhere else. With Laser Projection by Cinionic, The Space Cinemas offers Italian moviegoers exceptional cinema that is sustainable for the planet and its operations."
The deal with The Space builds on a long history between Cinionic, through founder Barco, and Vue International. Installation of laser projection at The Space Cinemas is underway and expected to continue through next year.