IMAX today expanded its longstanding partnership with Wanda Cinema in China by signing a 20-theatre agreement. Under the deal, Wanda will upgrade to IMAX with Laser technology at ten of its top-grossing IMAX locations and install ten IMAX systems at new locations throughout the country.
Wanda Pictures and Dolby Laboratories today announced that Wanda Pictures’ feature For A Few Bullets will be released for Dolby Cinema locations in China on July 15, making it the first Chinese local language movie mastered in Dolby Vision and Dolby Atmos.
Wanda Cinema Line, the largest movie theater operator in China, has equipped its latest Wanda Hall 9 auditorium at Wujiaochang Wanda Cinema in Shanghai with Christie’s Vive Audio system, which utilizes ribbon driver speakers and Class D amplifiers.
After entering into a long-term strategic partnership last month, Arts Alliance Media and Wanda Cinema have concluded a deal for all of Wanda’s sites in China to be powered by AAM cinema technology. AAM’s Lifeguard hardware monitoring system and Screenwriter Theatre Management System will be installed on over 1,500 screens initially, a footprint that will grow over the coming years as Wanda Cinema maintains its position as China’s largest circuit. The rollout of the software will begin immediately.
NCM Media Networks and Beijing China Times Media Advertising Co. have entered into an advertising cooperation and fee agreement to help international brands reach movie audiences in the United States and China.