Marcus Theatres Expands Deal with Comscore Movies
Comscore today announced a multi-year agreement to provide Marcus Theatres with the company’s Comscore Cinema ACE theatre management system. This will enable Marcus Theatres to connect auditoriums, centralize content management and automate the transfer of features, trailers and encryption keys. The agreement also provides Marcus Theatres with Comscore's Enterprise Web circuit management service, allowing Marcus Theatres to streamline operations circuit wide and ensure shows play out as planned.