The Colonie Posts Taste The Excitement for McDonalds
The Colonie showcased the full range of its editorial, visual effects and post-production services in a McDonald’s spot that creates a fun, carnival ride mood to generate excitement about its new touch-screen Kiosk ordering system, introduced in select locations across the country. Cut by editor and partner, Bob Ackerman, “Taste The Excitement,” a :30 spot via Burrell Communications/Chicago, delivers a highly stylized, slightly surreal McDonald’s environment where customers can skip the counter and order a customized meal from a kiosks with a tablet-like screen offering a wide range of options.