Movio Launches Cinema EQ Marketing Tool
Movio today announced the launch of its latest software-as-a-service product, Movio Cinema EQ, providing more opportunities for cinemas to improve the way they market movies to moviegoers. With smarter insights, greater automation, and more sophisticated campaigns, the company says EQ takes the guesswork out of targeted marketing, empowering cinemas to enhance their connection with moviegoers, drive guest engagement and increase attendance and spend.