Campaign Highlights Skin Cancer Risks
The Colonie provided editorial, FX and finishing services for a pair of public service advertisements for the American Academy of Dermatology. The :60 spots feature sharply contrasting storylines and approaches to educating two high-risk demographics about the dangers of sun exposure and skin cancer. Looking Good targets men over 50 using a comedic scenario to communicate a strategy for early detection, while Arms tailors its message about prevention to young women between 14 and 18, using a touching story to educate them about the risks of tanning.