PVR Cinemas has installed new ion technology that neutralizes 99.9 percent of airborne viruses. The negative ion generator devices are installed at key locations inside cinemas including the auditoriums where the guests spend the maximum time. PVR says it is the first and only cinema chain in the world to deploy this technology.
PVR Cinemas has installed a Christie CP4450-RGB large-format RGB pure laser projection system for its new drive-in theatre in Mumbai. Located in Bandra Kurla Complex, a prominent upmarket commercial hub in downtown Mumbai, this drive-in theatre is housed on the rooftop of a premium retail mall named Jio World Drive developed by Reliance Industries.
PVR Cinemas has installed Cinionic’s Giant Screen technology in its flagship site in Priya, India. The move comes as part of an urban rehabilitation initiative by PVR of its heritage location providing audiences thrilling cinematic experiences combined with the latest in premium cinema amenities and innovation. Priya’s new premium P[XL] auditorium powered by CGS, has a 19-meter (62-foot) giant screen, and features the latest laser projection. The PVR P[XL] at Priya is the first powered by CGS cinema in India.
Netflix and Disney+ Hotstar accounted for 50 percent of all streaming video-on-demand subscribers in India in 2020, according to Omdia’s latest 2021 Online Video Market and Consumer Trends Report. Omidia’s principal analyst, TV and online video, consumer Constantinos Papavassilopoulos said, “The online video market of India is steadily growing its foothold in every direction. The COVID-19 pandemic accelerated the growth rate of an already dynamic and robust OTT market.”
Produced to extremely high production standards and directed by Indian American filmmaker Mira Nair, A Suitable Boy tells the story of spirited university student Lata (Tanya Maniktala) as she comes of age in North India in 1951, at the same time as the country is carving out its own identity as an independent nation and is about to go to the polls for its first democratic general election. The series involves more than a hundred characters, many belonging to one of four extended families.
When he was asked to work on the hit thriller Aadai, India based digital cinema designer and colorist G. Balaji understood the importance of the color grade for the movie’s overall success. With the film, Balaji said he wanted to break the stereotype of how India is shown.
Nagra, a Kudelski Group company, has exceeded 1.5 billion multi-digital rights management licenses served by its cloud-based security services platform for the Airtel Xstream app. Airtel Xstream is the digital entertainment platform of Bharti Airtel, India’s largest integrated telecom company. Built as an India-first video network for premium digital content, Airtel Xstream offers more than 10,000 shows and movies, and 350 live TV channels.
ABR Cinemas is a multiplex located in historic Gudivada, India and is one of Andhra Pradesh’s premier cinemas. To create a more immersive experience with even, balanced sound coverage, the exhibitor recently decided to upgrade its aging audio systems. The company hired sound integrators Digital Sound System to install three Harman Professional Solutions cinema audio systems featuring JBL loudspeakers, Crown amplifiers and state-of-the-art Dolby Atmos processors.
Carnival Cinemas, Mumbai, one of the leading and fastest growing national multiplex chains in India, has chosen Christie’s RGB pure laser cinema projectors featuring RealLaser illumination technology as its projection systems to power theatre screens across the country. The projectors will be installed and maintained by TSR Films Private Limited, Christie’s pre-eminent integration partner of its family of RGB pure laser cinema projectors in India.
Leading Hindi films distributor Yash Raj Films has teamed with California based MediaMation to release the Indian feature War in MX4D. The film is one of the most anticipated features of all time for the Indian film industry.
