PVR Cinemas has installed Cinionic’s Giant Screen technology in its flagship site in Priya, India. The move comes as part of an urban rehabilitation initiative by PVR of its heritage location providing audiences thrilling cinematic experiences combined with the latest in premium cinema amenities and innovation. Priya’s new premium P[XL] auditorium powered by CGS, has a 19-meter (62-foot) giant screen, and features the latest laser projection. The PVR P[XL] at Priya is the first powered by CGS cinema in India.
“PVR and Cinionic have a long-term alliance and together we are striving to elevate the cinematic experience for audiences in India,” said PVR Limited CEO Gautam Dutta. “Previously, we added Barco Laser Projection as a step towards upgrading our proprietary premium extra-large screen format P[XL]. With the experience now powered by CGS, the first in India at our iconic property, Priya and along with the best-in-class sound, screen, and 3D technologies, we’ve created a unique and differentiated format. It sets a new benchmark in truly magnificent, larger than life and immersive movie presentation for viewers in India,” commented
The reimagined single screen cinema represents PVR’s new initiative to refurbish existing theaters across the country into modern, premium spaces that honor their legacy in exhibition. The P[XL] powered by CGS auditorium boasts 300 premium seats, an additional 16 recliners, and features the latest in high-quality audio and 3D presentation technology.
“PVR is investing in a premium viewer experience with its Priya renovation, offering moviegoers an elevated and differentiated entertainment option,” said Wim Buyens, CEO, Cinionic. “As theaters reopen in India, and around the world, premium large format experiences like P[XL] powered by CGS are primed to bring audiences back to the movies. We look forward to our continued work to deliver the next-generation of cinema in India.”
The Priya P[XL] powered by CGS opened August 3.