Cinema Advertising

New Screenvision Research Documents Effectiveness of Cinema Advertising

Thu, 05/30/2024 - 11:17 -- Nick Dager

Screenvision Media has released a media attention study that offers compelling insights into the effectiveness of ads in the cinema environment and positive advertising outcomes. Jennifer Friedlander, Screenvision's senior vice president of insights and measurement said, "We've been laser focused on proving out consumers attention in the cinema space. Since 2023 attention became a buzzword and an emerging metric to measure the quality of an impression."

Spotlight, Cinépolis Extend Long-Term Partnership

Wed, 04/24/2024 - 10:04 -- Nick Dager

Spotlight Cinema Networks and Cinépolis Luxury Cinemas today announced an extension of their long-term partnership which includes adding 47 more Cinépolis screens to Spotlight's national theatre network. As of April 1, 2024, Spotlight will represent all of the Cinépolis U.S. luxury locations, inclusive of five Moviehouse & Eatery theatres located across Dallas and Austin, Texas.

National CineMedia Announces the 2024 US Young Lions Winners

Mon, 04/22/2024 - 10:30 -- Nick Dager

National CineMedia, the US representative to the Cannes Lions International Festival of Creativity, has announced the winners of the 2024 US Young Lions competition. More than 500 teams of young professionals across the advertising, digital, media, creative and public relations industries registered for the competition this year, up 20 percent year over year. There were 333 official competition entries, an increase of 17 percent compared to last year. The five winning teams were named and honored by NCM at the Team USA Winners Announcement event, hosted by Initiative, with all 25 finalist teams in attendance.

Pages

Subscribe to Cinema Advertising