Vue Cinemas has unveiled its first campaign since appointing Hijinks as its lead creative agency. The campaign highlights the cinema chain’s Ultra Lux seats, designed to elevate the movie-going experience with a touch of luxury.
UFO Moviez, the in-cinema advertising and digital cinema distribution network, has promoted Siddharth Bhardwaj to the role of CEO of its digital cinema business, positioning him to oversee a new phase of expansion for UFO Moviez in the rapidly changing media and entertainment landscape.
PVR Inox joined forces with Goibibo, a travel brand, to craft a campaign during the release of the film Vettaiyan. The campaign tapped into the emotions surrounding Rajnikanth, crafting games and activities that celebrated his larger-than-life presence while showcasing Goibibo’s offerings. Far from traditional advertising, this initiative transformed cinemas into hubs of activity, captivating audiences with live contests, interactive trivia, and exclusive rewards that blurred the lines between entertainment and branding.
MoviePass today announced the launch of its first national brand campaign Dream Bigger. The campaign takes an iconic approach to high-impact storytelling, and includes digital media, broadcast and out-of-home advertising formats.
Last week, EssenceMediacom Denmark became became the first agency to utilize programmatic cinema advertising, with their debut campaign for Specsavers set to launch in the second week of 2025.
Screenvision Media and Spotlight Cinema Networks, pioneers in programmatic cinema advertising, today unveiled the Cinema Programmatic Alliance.
KBH, through its partnership with Digital Cinema Media, has announced the addition of Picturehouse to its growing cinema digital six-sheet portfolio, installing media screens in Picturehouse cinema lobbies across the United Kingdom.
JD has launched a media-first cinema and out of the home immersive campaign that invited cinemagoers to capture their authentic meaning of family, putting audiences on the big screen through a sharable, interactive foyer.
The luxury Spanish wine brand Beronia has formed an exclusive partnership with Curzon Cinema to sponsor the independent cinema chain's Ivory Christmas season of films, which celebrates the work of filmmaking duo Ismail Merchant and James Ivory, famed for highly decorated literary adaptations such as The Remains of The Day and Call Me By Your Name.
