United Kingdom

DCM Taking Over The Light’s Cinema Advertising Business

Fri, 01/05/2024 - 09:58 -- Nick Dager

The British independent cinema chain, The Light, has appointed Digital Cinema Media to grow its ad revenue and build brand partnerships across its portfolio. After a competitive pitch process, DCM will take over the current contract, which is held by Pearl & Dean, starting January 12. The new partnership gives DCM two percent of the UK cinema market.

Cool Runnings UK’s Favorite Sports Movie of All Time

Wed, 12/20/2023 - 12:14 -- Nick Dager

Cool Runnings has been named the UK’s favorite sports movie of all time, according to new national research released today. The 1993 favorite, depicting a Jamaican bobsleigh team’s journey to the Winter Olympics, took 18 percent of the vote, narrowly beating out competition from Sylvester Stallone’s Rocky (17 percent) and 80s classic Chariots of Fire (16 percent).

Showcase Cinemas UK Exclusively Screening Guinea Pig Documentary

Mon, 10/23/2023 - 09:29 -- Nick Dager

Showcase Cinemas UK will be exclusively screening the specialist guinea pig documentary, The Keeper of The Pigs, starting November 9. The film, which follows the humorous and heart-warming adventure of director Sharon Walia and rescue center owner, Shaz Kelly, on their voyage from the UK to Peru, sets out to discover the forgotten history of the guinea pig, in one of the first major documentaries about the curious creatures.

Christie Providing Projection for 67th BFI London Film Festival

Thu, 10/12/2023 - 16:07 -- Nick Dager

Christie is continuing its partnership with the BFI for the 67th BFI London Film Festival in partnership with American Express. The BFI LFF has returned to the Southbank Centre’s prestigious Royal Festival Hall on the South Bank of the Thames, where the concert hall is serving as the main red carpet gala venue through October 15th.

Pearl & Dean Starts Something Good

Thu, 10/12/2023 - 11:35 -- Nick Dager

UK cinema advertising contractor Pearl & Dean and experience agency Dive have established a cinema partnership with KP Snacks and its popchips snack brand. The popchips campaign, which is running now to mid-November, is part of popchips’ broader “start something good” messaging and brings together an outdoor cinema partnership with Adventure Cinema, branded content creation, and a national cinema campaign.

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