If there is one thing for which the recently opened Odeon Sambil Dolby Atmos multiplex in Madrid stands out, it is the number of technological firsts clocked up by its twelve theatres. It is the first multiplex in Spain with all its screens equipped with 4K projectors – all from Christie – and also the first to include Dolby Atmos and Christie Vive Audio sound in all its theatres, and the only multiplex in Spain with more than one laser screen. In this case, Sambil has two screens equipped with laser projection, both with Christie Solaria CP42LH RGB projectors.
MZC Quanjing Cinema is the first cinema complex in China’s Inner Mongolia Autonomous Region to be fully equipped with Christie Vive Audio.
Emaar Entertainment subsidiary Reel Cinemas is installing Dolby Atmos immersive audio across its entire theatre chain in the Middle East. Reel Cinemas will deploy Dolby’s latest SLS loudspeaker, including the new SLS 3-Axis Speaker MA390C, making it the first to install the system across an entire cinema circuit. The installation will be one of the largest rollouts of Dolby Atmos screens by any multiplex chain in the Middle East and will include featuring the Dolby Atmos experience at the outlet at The Dubai Mall.
Christie is celebrating its 500th Christie Vive Audio cinema sound system installation with Cinemex Mundo E, Mexico City, Mexico. Featuring 19 auditoriums, Cinemex Mundo E is the 30th installation of both Christie Vive Audio and Dolby Atmos under their CinemeXtremo PLF brand. Additionally, this auditorium hosts the first Christie RGB laser projection installation in Mexico.
Wanda Cinema Line has opened its tenth Dolby Cinema location in China opened at its Beijing Fengtai Wanda Square site. Wanda’s Legendary Pictures’ The Great Wall is the first movie shown at the new theatre. The movie set a record high Dolby Cinema box office total in the market.
Four new titles are being added to the growing slate of movies to be shown at Dolby Cinema locations around the globe. They include Sony Pictures’ Passengers, due out December 21; Warner Bros. Pictures’ Live by Night, due out January 13; Paramount Pictures’ xXx: Return of Xander Cage, due out January 20; and Focus Features’ The Coldest City, due out July 28.
Dolby Laboratories today announced the company has exceeded major milestones, including the installation of 2,000 Dolby Atmos enabled cinema screens and the release of 500 movie titles mixed in Dolby Atmos. Since debuting in 2012 with Disney•Pixar’s Brave, Dolby Atmos has paved a new course for creative storytelling, transforming the ways in which audiences worldwide experience sound.
Dolby Laboratories and The Walt Disney Studios today announced that Rogue One: A Star Wars Story, in theatres December 16, will be available in more than 50 Dolby Cinema locations around the globe.
Responding to the growing popularity of home theater systems with immersive sound, Sony Pictures Post Production Services has added a new mix stage dedicated to next-generation home theater audio formats. Located on the Sony Pictures lot in Culver City, the new stage is designed to simulate a home theater environment and equipped to master feature film and television projects in Dolby Atmos, Auro-3D and other immersive sound formats. This new room has been used to prepare several feature titles for Blu-ray Disc, 4K Ultra HD Disc, and digital delivery.
AMC will have 100 Dolby Cinema at AMC screens by the end of 2017 with plans to build 60 more by the end of 2018. A senior AMC executive made that announcement during a press screening held recently at AMC’s 25 Theatres in midtown Manhattan.