Arts Alliance Media has launched a new, ultra-modern website to represent both its market-leading position and the brand’s revitalized look and feel.
After recently publishing the company’s Vision for the Future in which it reasserted its ambition to serve exhibitors with innovative theatre-enhancing solutions, AAM now seeks to refine their customer journey by unveiling a distinctive website that will support their increased product offering and reflect its re-energized company philosophy.
“Modernizing our website was a natural step in our sustained development,” said Dale Miller, CCO of Arts Alliance Media. “AAM is the world’s leading cinema software provider with an ever-expanding portfolio therefore it’s essential we suitably support each product and customers can discover the information they need easily and effectively.”
Exhibitors can now discover AAM’s full range of theatre-enhancing solutions, from core software products such as Producer, Screenwriter, and Lifeguard, to the latest additions in its portfolio, including MX4D and HeyLED.
Designed to enhance visitors’ user experience, the creative, new website introduces a contemporary look and feel, contrasting a modern monochrome color scheme with a typeface synonymous with traditional theatres to visually unite cinema and software; a notion supported with expansive imagery and interactive motion.
“As market leaders, we want to be bold in our appearance,” added Will McMorrow, director of product and design at Arts Alliance Media. “Like our software, we wanted to create a solution that’s interactive and simple in operation and we hope that our revitalized look and feel will only enrich our audiences' online experience."