CinemaNext has signed a long-term agreement with Powersoft covering 60 territories in Europe, the Middle East and Africa. Under the terms of the agreement, Powersoft will provide direct access to its portfolio of amplifiers, including the Duecanali and Quattrocanali series, Mezzo series and new cloud-based Unica amplifier platform.
Powersoft’s global key account manager Francesco Cionini said, “As a particularly dynamic and evolving industry, the cinema market is constantly looking for new technologies to reduce operational costs, improve customer experience and provide the best in audio and video technology.
“For this reason, a number of cinema brands already trust Powersoft to provide high audio quality, reliability and sustainability for their venues. We are very excited about this new partnership with CinemaNext, which will allow more cinema owners to benefit from our innovative audio solutions.”
CinemaNext CEO Georges Garic added, “Powersoft has a proven track record built over decades in the live entertainment and fixed-install market.
“Offering a wide range of power and configuration possibilities at well-positioned commercial conditions and in a small form factor, with easy integration in existing and new installations alike, their line of amplifiers is perfectly suited to the cinema environment of today, where large numbers of speakers and amplifier channels are required to deliver a compellingly immersive cinematic experience.
“Adding the Powersoft range of amplifiers to the CinemaNext portfolio is a logical step in our continuous quest to offer cinema exhibitors the widest choice of technology available on the market.”