PVR Inox has opened a new four-screen multiplex at the Indiabulls Mega Mall in Jodhpur, Rajasthan. The exhibitor now has 20 properties in Rajasthan with 75 screens. The move continues its expansion in West India with 341 screens in 76 properties.
The cinema is equipped with 2K projection, Dolby 7.1 sound, and Volfoni 3D.
Ajay Bijli, managing director PVR Inox said, “Jodhpur holds a special place in the cultural history of our country, and we sought inspiration from its rich heritage to create a cinematic space that seamlessly blends the past and the future. The design, amenities, and state-of-the-art technology in our cinema underscore our unwavering commitment to providing cinephiles in Jodhpur with an unparalleled out-of-home entertainment experience.
“Our focus remains on expediting growth in underserved markets, and we are delighted to announce the opening of our second cinema in Jodhpur, marking our 20th cinema in Rajasthan, one of the fastest-growing states in the country.”
Inspired by Jodhpur's rich cultural heritage, the cinema's design blends modern cinema aesthetics with the city's traditional blue architecture. The expansive foyer with its double height imparts a sense of openness and spaciousness, complemented by the ambience crafted through lighting fixtures, furniture and cushions in the seating areas. The auditoriums with walls and carpets incorporating different shades of blue are inspired by the blue houses of Jodhpur.
“Rajasthan has appealed to every kind of filmmaker and genre of cinema with its vast range of locations. We are thrilled to unveil our second cinema in Jodhpur, the city’s biggest cinema. The flourishing economy and increasing per capita income are positioning multiplexes as the preferred option for movie enthusiasts nationwide.
“Through this expansion, we are strengthening our presence in Rajasthan, spanning across eight cities. Rajasthan is also well known for its age-old hospitality and tradition and PVR Inox extends it warm hospitality and invites the people of Jodhpur to the city's most premium cinema,” said Sanjeev Kumar Bijli, executive director, PVR Inox.