Screenvision Media announced during its annual Upfront presentation a series of never-been-done-before guarantees on incremental reach and positive business outcomes for advertisers' 2025 media plans.
The Digital Cinema Media Awards, presented in partnership with Campaign, are back for its eighth year to honor and highlight the most outstanding big screen advertising campaigns
National CineMedia today announced its consolidated results for the fiscal first quarter ended March 28, 2024.
Cineworld has shuttered 23 theatre sites since filing for bankruptcy protection last year and plans more closures. Cineworld is also reportedly looking for a cinema advertising company to replace its existing agreement with National CineMedia.
PVR Inox, India, is introducing advertisement-free movie cinemas in select luxury properties across the country for the ultimate movie-watching experience. The company said the ad-free experience is a direct reaction to shifting audience preferences identified through tools used by PVR Inox to record customer feedback.
Spotlight Cinema Networks and Cinépolis Luxury Cinemas today announced an extension of their long-term partnership which includes adding 47 more Cinépolis screens to Spotlight's national theatre network. As of April 1, 2024, Spotlight will represent all of the Cinépolis U.S. luxury locations, inclusive of five Moviehouse & Eatery theatres located across Dallas and Austin, Texas.
National CineMedia, the US representative to the Cannes Lions International Festival of Creativity, has announced the winners of the 2024 US Young Lions competition. More than 500 teams of young professionals across the advertising, digital, media, creative and public relations industries registered for the competition this year, up 20 percent year over year. There were 333 official competition entries, an increase of 17 percent compared to last year. The five winning teams were named and honored by NCM at the Team USA Winners Announcement event, hosted by Initiative, with all 25 finalist teams in attendance.
Screenvision Media has extended its cinema advertising relationships with B&B Theatres, Fridley Theatres and Maya Cinemas.
Ciello has introduced the latest addition to its AD 360 product lineup: a programmatic advertising system poised to significantly expand cinema advertising.
