National CineMedia and Screenvision Media announced that their cinema audience data will now be integrated into the Nielsen All Minute Respondent Level Data feed for the first time. The People Platform, a cloud-based mobile and location technology company, which is an industry leading measurement partner, will manage the AMRLD feed integration
The cinema advertising company Spotlight Cinema Network, which serves U.S. art houses, dine-in, and luxury cinema exhibitors, has extended its long-term partnership to exclusively serve Flix Brewhouse.
Screenvision Media has released a media attention study that offers compelling insights into the effectiveness of ads in the cinema environment and positive advertising outcomes. Jennifer Friedlander, Screenvision's senior vice president of insights and measurement said, "We've been laser focused on proving out consumers attention in the cinema space. Since 2023 attention became a buzzword and an emerging metric to measure the quality of an impression."
Screenvision Media announced during its annual Upfront presentation a series of never-been-done-before guarantees on incremental reach and positive business outcomes for advertisers' 2025 media plans.
The Digital Cinema Media Awards, presented in partnership with Campaign, are back for its eighth year to honor and highlight the most outstanding big screen advertising campaigns
National CineMedia today announced its consolidated results for the fiscal first quarter ended March 28, 2024.
Cineworld has shuttered 23 theatre sites since filing for bankruptcy protection last year and plans more closures. Cineworld is also reportedly looking for a cinema advertising company to replace its existing agreement with National CineMedia.
PVR Inox, India, is introducing advertisement-free movie cinemas in select luxury properties across the country for the ultimate movie-watching experience. The company said the ad-free experience is a direct reaction to shifting audience preferences identified through tools used by PVR Inox to record customer feedback.
Spotlight Cinema Networks and Cinépolis Luxury Cinemas today announced an extension of their long-term partnership which includes adding 47 more Cinépolis screens to Spotlight's national theatre network. As of April 1, 2024, Spotlight will represent all of the Cinépolis U.S. luxury locations, inclusive of five Moviehouse & Eatery theatres located across Dallas and Austin, Texas.
