Millennials are overwhelmed with media options at every touch point, yet cinema continues to break through to them, delivering unrivaled results on key brand measures such as ad recall and purchase intent – the highest among all demographic groups. Reinforcing cinema advertising’s strength amongst this age group, Millennials are most likely to see a TV ad in cinema for the first time.
AEG Live will be bringing music to NCM’s FirstLook pre-show in movie theaters nationwide in a new multi-year deal with National CineMedia, making AEG Live the premiere music supplier to NCM. The deal kicked off in August with ten- and twenty-second features starring international superstars Enrique Iglesias and Pitbull promoting their upcoming 24-city AEG Live-promoted North American concert tour, launching on September 12 at the Prudential Center in Newark, New Jersey.
Arts Alliance Media will supply Norway’s Media Direct Norge with AdFuser software to manage and automate MDN’s entire cinema advertising workflow. MDN is one of the pioneers of cinema advertising in the Norwegian market and covers more than 200 screens in the region, all of which will be powered by AdFuser
The visual search platform Slyce today announced the signing of an exclusive agreement with Screenvision, one of America’s largest providers of in-cinema marketing and media solutions.
Evan Saxon, founder and managing partner of D&E Entertainment has re-launched Evan Saxon Productions, a global entertainment content distribution and marketing company. For the past 10 years, along with delivering alternative content and event cinema strategies for content owners and movie theatres worldwide, Saxon has been creating innovative distribution and marketing campaigns for major studios, indie films, and documentaries.
NCM Media Networks held its third annual The Bigger Picture cinema upfront event in New York City on May 14th to unveil a variety of new ways the company is offering advertisers to take advantage of the big screen’s superior content, reach and engagement.
Screenvision today announced that Levi’s and Warner Bros. are the first brands to sign on since the company announced its relationship with audio recognition technology leader, SoundHound, last month. The brands will begin using the technology as early as this month. With more than fifty percent of Screenvision’s audience falling within the elusive and hard to reach young demographic of 12 to 34 years old, Screenvision is providing its advertisers opportunities for extended engagement beyond the screen
National CineMedia announced today that it has entered into a definitive merger agreement with Screenvision, for $375 million of cash and stock on a debt free, cash free basis. We will have a more complete report with analysis in the coming days.
At its annual upfront event April 2 at New York’s Ziegfeld Theater, cinema advertising company Screenvision outlined its Weekend Daypart concept, calling it “a high impact and essential complement to TV advertising plans.” Additional presentations in Chicago, Los Angeles and Detroit were to take place today. Citing a high awareness of cinema advertising among 18-49 years olds – so-called millennials – one executive said, “When you run an ad on a big screen you know it will be seen.”
National CineMedia has renewed its long-term affiliate agreement with leading regional movie theater circuit Cobb Theatres and is also adding four new regional theater circuits to its network to further expand its national reach and geographic coverage.
