The Kanakia Group is aggressively acquiring more movie theatres across India to consolidate its position as a premium exhibitor.
With the rebranding of the two-screen Cinemagic Cinema as Cinemagic MovieMax, moviegoers in Bikaner, Rajasthan, can look forward to enjoying a premium viewing experience with upgraded technology and an array of economically priced food and beverage options.
MovieMax, a fast-expanding multiplex chain which is part of the Kanakia Group, was voted the 2022-2023 'Emerging Cinema Chain of the Year' at the Imax Big Cinema Awards in Chennai this year.
Moviemax cinemas' goal is to provide a varied selection of content and more food options. This is in addition to better ticket pricing and improved technology such as Dolby Sound and 3D technology to maximize entertainment.
The company said it is encouraged by the resurgence in the film exhibition business with the re-opening of theatres to full capacity following the lockdown triggered by the COVID-19 pandemic.