PVR Cinemas has opened Kerala's first Imax in its new a 12-screen multiplex at the Lulu Mall in the state capital, Thiruvananthapuram. The cinema will be opened to the public on December 5.
It was formally inaugurated jointly by the chairman and managing director of PVR Limited, Ajay Bijli, chairman and managing director of LuLu Group International, M A Yusuff Ali and the joint managing director of PVR Limited, Sanjeev Kumar Bijli.
Sanjeev Kumar Bijli said, "We have had a successful venture with the Lulu Mall. We are thrilled to bring the first [multiplex] in Thiruvananthapuram, which is in line with our expansion strategy in the South.”
The 12-screen property includes several premium large formats including Imax, CJ 4DPlex’s 4DX dynamic seats, and two of PVR's luxury format Luxe, which is intended for an audience segment that desires a great and exclusive experience. The screens also feature laser projection, Dolby 7.1 sound and stereoscopic 3D.
With this launch, PVR Cinemas has a presence in Thiruvananthapuram with 14 screens across two properties and a total of 27 screens in four properties and 311 screens across 50 properties in the South. Explaining the expansion plans in south India, Bijli said by next year, a total of 31 screens will be opened in Bengaluru while five more screens will be launched in Chennai.
"This will be PVR's fourth [multiplex] format in the country after its success in New Delhi, Bengaluru and Noida," Bijli said, adding, "In the last six months, we have had superhits like RRR, PS1, Kantara, Drishyam 2, Top Gun Maverick and many more. Meanwhile, OTTs have also released numerous good movies. Basically, the OTTs and the multiplexes can co-exist. They can provide the viewers a different type of viewing experience."
With this opening, PVR strengthens its growth momentum in its fiscal year 2022-23 with 876 screens at 176 properties in 76 cities of India and Sri Lanka.