Strong Launches Free Drive-In Initiative

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Wed, 04/14/2021 - 10:40 -- Nick Dager

Strong Technical Services has launched the Strong Restart Initiative and will deploy ten free BrightNight Drive-In packages across the United States. Each package is equipped with the company’s Preview and Northview products, which consist of a mobile projection trailer and a 40-foot by 20-foot inflatable screen.Strong Technical Services has launched the Strong Restart Initiative and will deploy ten free BrightNight Drive-In packages across the United States. Each package is equipped with the company’s Preview and Northview products, which consist of a mobile projection trailer and a 40-foot by 20-foot inflatable screen.

STS will offer the package to select exhibitors for one weekend at no expense, to help cinemas safely bring customers back for the Summer 2021 blockbuster season.

“Strong has been a valued partner to cinema exhibitors since 1932,” said Blake Titman, STS vice president and general manager. “As the country reopens, there is pent up demand across America to get out of the house to view movies. Our team is launching Strong Restart to help exhibitors reconnect and safely welcome back movie goers as we transition to an exciting Summer 2021 movie season. Through our nationwide field coverage, equipment sales and support, Strong stands ready to bring audiences back into cinema auditoriums. After all, everyone loves a good sequel.”

To participate, exhibitors should visit https://strong-tech.com/strongrestart/ for an overview of the initiative and promote a Strong Restart weekend on social media for their business.

The program is available to any current U.S. exhibitor operating in the continental 48 states.