European cinema exhibitor services provider CinemaNext, today announced the completion of its first fourth generation laser-powered 4K RGB projection system installation at the Neocine cinema in the Thader shopping mall in Murcia, Spain. The SP4K-25 Barco projector with Alchemy server setup at Neocine marks a European first by CinemaNext and its Valencia-based services center since Cinionic began selling the new Barco series 4 platform in April.
"As moviegoers are increasingly demanding in terms of services and image quality, we are committed to bringing the latest technological innovation to our cinemas,” said Manuel Berna, president & CEO of the Neocine cinema chain Carceserna, S.L. “We aim to offer moviegoers the best cinematic experience with 4K RGB-Laser technology, which is [high frame rate and high dynamic range] ready, while significantly reducing our operating costs with this environmentally-friendly and energy-efficient projector. This strategy goes far beyond image and sound since we also called upon CinemaNext to enhance our cinema lobbies with the implementation of their digital signage solutions.”
“Over the last few years, we have witnessed the growing success of Neocine, one of the country’s most important exhibitors, with its modern and well-maintained circuit of cinemas,” said Francisco Lafuente, managing director of CinemaNext Spain and Portugal. “It is a great honor for us to work with Manuel Berna and his management team in upgrading their current installations to offer Spanish audiences a premium cinema experience, while lowering operating costs.”
For Alexander van Hemmen, key account manager at CinemaNext Spain, "Neocine is known as an early adopter of new technologies and is a tremendous partner. The benefits of the RGB Laser projector with the new Barco series 4 platform are clearly significant and we are delighted to continue working with them on the implementation of this cutting-edge technology. The fact that series 1 projectors have been approaching the end of their product life cycle represents a great opportunity for exhibitors to increase image quality with stunning screenings through the replacement of their current systems. Meanwhile, it allows them to run more efficient, profitable and environmentally-friendly operations.”