Cinema Advertising

SAWA Launches Hello Big Screen Campaign

Mon, 10/25/2021 - 11:29 -- Nick Dager

As the world slowly emerges from the pandemic, the Screen Advertising World Association today launched a powerful three-minute video and multiple social media campaigns featuring vignettes from some of the world’s most iconic names in the advertising, film, and humanitarian worlds, aimed at raising awareness for the unparalleled power and effectiveness of cinema. SAWA and its members around the world are using cinema, the trade press, and social media platforms such as Facebook, Twitter, Instagram, and YouTube, to reach marketers, moviegoers, and creative and media agencies.

Tags: 
Screen Advertising World Association

Cineplex Launches Where Escape Begins Campaign

Wed, 09/29/2021 - 11:14 -- Nick Dager

Cineplex is rolling out its new brand campaign today, celebrating the unrivalled escape of the big screen experience. The Where Escape Begins campaign features a powerful and moving cinematic spot that brings to light the many ways a film lover's escape begins at the movies, and lovingly unfolds the collective experience that can only happen in the theatre.

NCM Appoints Ronnie Y. Ng Chief Financial Officer

Tue, 09/28/2021 - 12:30 -- Nick Dager

National CineMedia, has appointed Ronnie Y. Ng as chief financial officer, effective September 27. With 20 years of finance, investment banking, accounting and managerial experience, Ng joins NCM from Allen Media Group, a diversified media and entertainment company, where he was CFO and head of corporate development. At AMG, he led the company’s finance organization and oversaw multiple large-scale acquisitions and the refinancing of its capital structure.

AMC Launches We Make Movies Better Campaign

Thu, 09/09/2021 - 10:26 -- Nick Dager

AMC Theatres today announced an unprecedented more than $25 million national advertising campaign across the United States to remind movie lovers that Hollywood’s stories are enjoyed in their best light – with a seamless, communal, multi-sensory experience – at AMC. The message of the campaign is simple but clear: AMC Theatres. We Make Movies Better. This messaging also will be used in nine European countries by AMC-owned Odeon Cinema Group.

National CineMedia Names Tunnick SVP, Chief Marketing Officer

Mon, 08/30/2021 - 12:15 -- Nick Dager

Amy Tunick has joined National CineMedia in the newly created role of senior vice president, chief marketing officer to lead its integrated marketing team. She will oversee NCM’s brand strategy, creative development, marketing solutions, consumer marketing, studio relations and public relations, working collaboratively across the organization to drive innovation and strengthen the company’s connections with consumers, brands, and agencies.

Spotlight Adds Look Dine-In Cinemas to its Advertising Network

Tue, 08/17/2021 - 12:54 -- Nick Dager

Spotlight Cinema Networks announced today that Look Dine-In Cinemas has joined its exhibitor network and that Spotlight will serve as its exclusive cinema advertising sales representative. According to Spotlight, the partnership with an innovator of in-theatre dining, Brian Schultz, reinforces its position as the cinema advertising leader in reaching the 21+ adult demographic through its nationwide network of art houses, luxury, and dine-in exhibitors.

Pages

Subscribe to Cinema Advertising