Cinema Advertising

Moviegoers Returning to Cinemas in Big Numbers, New Report Shows

Tue, 08/17/2021 - 10:32 -- Nick Dager

Cinema advertising networks National CineMedia and Screenvision Media today shared the results of the companies’ first joint research effort, a survey assessing the impact of the COVID-19 Delta variant on movie fans and their movie-going outlook. The survey of 1,311 moviegoers conducted July 29-August 2 revealed that 79 percent of moviegoers are not overly concerned about the new Delta variant and 87 percent of moviegoers have seen a movie in the theater this year and the same percentage plan on going to the movie theater between now and the end of this year.

NCM Adds Nine Exhibitors to Advertising Network

Mon, 08/16/2021 - 10:39 -- Nick Dager

National CineMedia has signed multiple extended cinema advertising affiliate agreements with nine exhibitors. These long-term agreements will bring NCM’s Noovie pre-show entertainment program to more than 315 screens across 39 theaters. Movie-goers will continue to be able to experience the Noovie pre-show at these exhibitors including LA Live, Metropolitan Theatres, Golden Star, Movie Scoop and others.

Unique X, Flix Media Sign Deal for Advertising Accord across Latin America

Thu, 07/15/2021 - 09:30 -- Nick Dager

Flix Media, the largest cinema advertising sales company across Latin America, has just signed a long-term deal with cinema software company, Unique X, to supply Advertising Accord to 14 territories Flix operates in: Colombia, Argentina, Chile, Ecuador, Paraguay, Peru, Bolivia, El Salvador, Costa Rica,Curazao, Guatemala, Honduras, Nicaragua and Panama.

MetaMedia Announces Major Investment from Pixelogic

Wed, 07/14/2021 - 11:34 -- Nick Dager

Upon surpassing a key milestone of 1,000 installed screens, MetaMedia, the, cloud-based entertainment technology company for cinemas, drive-ins, and other out-of-home venues, announced today that Pixelogic, a global provider of content localization and distribution services for the media and entertainment industry, has made a major investment in MetaMedia to accelerate its global expansion.

National CineMedia, Trooh, Partner to Connect with College Students

Tue, 06/29/2021 - 11:46 -- Nick Dager

National CineMedia and Trooh (formerly Rouge Media), a leading U.S. media company connecting brands with millions of consumers on their daily journey out-of-home, are going back to school with a new advertising sales relationship for local and regional advertisers that will allow brands to reach the core Gen Z moviegoing audience demographic beyond the big screen on college and university campuses nationwide.

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