In the early days of digital cinema, advocates of the new technology said one of the best things about it was the ability it gave theatre owners to show all kinds of content, not just Hollywood movies. The studios scoffed at this and labeled anything they didn’t produce as, essentially, worthless garbage. One early term was ODS, which stood for Other Digital … well, you get it.
When the city of Sevierville, Tennessee decided to place a 30-second promotional spot in Regal Theaters throughout the US, they went to Cinemarr Studios.
NCM Media Networks and Beijing China Times Media Advertising Co. have entered into an advertising cooperation and fee agreement to help international brands reach movie audiences in the United States and China.
This year the buzz at CineEurope seemed to be all about alternative content, or event cinema as it’s being increasingly referred to. As chair of the ECA it’s difficult to gain real perspective from the eye of the storm but having seen the business grow from an occasional add-on for exhibitors to a serious revenue stream in more recent years, the sense in Barcelona last month was that in event cinema, the possibilities are endless and the sense of real excitement was tangible. Everyone from major studios to major cinema chains to independents to technical partners seemed keen to know more, hear more, do more to exploit this established and still growing revenue stream.
Carlton Screen Advertising Ireland has upgraded their Advertising Accord software to include digital content distribution. The system developed by Unique Digital will enable CSA to take full advantage of the digital cinema market in Ireland in which they are the cinema advertising market leader.
California-based Legend3D has been chosen by The Coca-Cola Company and advertising agency Ogilvy & Mather Paris to convert the Liquid Dream Coke Zero spot into 3D.
